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Which Poker Ad Network Offers the Highest ROI for Affiliate Marketers?
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Отправлено 30 Май 2025 - 16:19
Below is an in-depth look at which poker affiliate programs deliver the strongest return on investment (ROI) for affiliate marketers, taking into account commission rates, conversion potential, brand strength and supporting technology.
1. Defining “Highest ROI”
ROI in poker affiliate marketing isn’t just about the highest commission rate; it’s the blend of:
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Commission structure (Revenue Share, CPA or Hybrid)
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Conversion rate (how many of your referred clicks become depositing players)
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Player lifetime value (LTV) (average deposits, churn rates)
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Tracking & analytics (to optimize campaigns)
A program with slightly lower rev-share but 2× the conversion will outperform a high-rev-share, low-conversion offer.
2. Top Contenders & Commission Benchmarks
A snapshot of leading poker programs and their typical rev-share/CPA offers:
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1win Partners: 50–60% Rev-Share or €200 CPA
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Bet365 Partners: 30% Rev-Share
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888 Affiliates: 20–40% Rev-Share or €55–100 CPA
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Stars Affiliate Club (PokerStars): 10–35% Rev-Share (Income Access platform)
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WPN Affiliates: 25–35% Rev-Share
While 1win Partners offers the highest headline rev-share, brand recognition, traffic volume and long-term LTV often tip the scales in favor of more established sites.
3. Why PokerStars (Income Access) Often Wins on ROI
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Massive Player Base: Over 50 million registered users worldwide, ensuring high initial conversion and upsell potential.
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Robust Tracking & ROI Analytics: Powered by Income Access, affiliates get granular ROI dashboards to optimize geos and creatives in real time.
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Reliable Payments & Compliance: Timely monthly payouts and fully regulated operations boost affiliate confidence and cash-flow.
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Hybrid Deals & Sub-Affiliate Uplifts: Combines rev-share with CPA top-ups in key markets, plus sub-affiliate revenue for downstream growth.
Although the base rev-share (10–35%) is lower than 1win’s, conversion rates on PokerStars are 2–3× higher, driving superior net ROI for most affiliates.
4. GGPoker: A Rapid Challenger
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Global Traffic Leader: GGPoker boasts the highest online poker traffic globally, thanks to its WSOP partnership, especially strong in Europe, LATAM and Asia.
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Competitive CPA Tiers: CPA deals up to $400–$600 per depositor in certain markets.
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Modern UX & Mobile Focus: Higher engagement equals better deposit ratios and longer LTV.
GGPoker’s strong brand momentum and high CPAs can outpace PokerStars ROI in growth regions, but affiliates must tailor campaigns to its shifting geo-mix.
5. Balancing Commission vs. Conversion
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If you have high-quality, intent-driven traffic (e.g. poker blogs, YouTube content), leaning into CPA offers (PokerStars hybrid, GGPoker) maximizes upfront returns.
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For broad traffic (tier-3 geos, paid social), a revenue-share model on a trusted brand (PokerStars, 888poker) yields steadier, long-term ROI.
6. Final Recommendation
For most performance-focused affiliates, PokerStars via Income Access delivers the highest overall ROI, thanks to:
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Premium brand trust → elevated conversion rates
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Hybrid commission flexibility → higher upfront payouts
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World-class analytics → continuous campaign optimization
However, GGPoker’s affiliate program is a strong second choice in emerging markets, and 1win may suit affiliates with deep paid-traffic expertise in regions where brand trust is secondary.
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Key Takeaway: Align your traffic profile with the program’s strengths. For top conversion + robust analytics = PokerStars (Income Access); for high CPA in growth markets = GGPoker; for maximum rev-share headlines
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