Posted 19 April 2025 - 02:10 am
Historically, many Chinese pneumatic fender manufacturers operated as OEMs, with little interest in building global brand identity. However, in recent years, there's been a noticeable shift. Leading companies now actively invest in branding, website development, international certifications, and digital marketing to establish their own names in the global marine equipment industry.
Brands such as Yokohama-type fender producers in Qingdao, Shandong, and Taizhou, Zhejiang, have begun exporting under their own labels, participating in international maritime trade shows, and engaging with clients directly. This move from OEM anonymity to brand visibility allows Chinese manufacturers to command more control over pricing, customer relationships, and long-term partnerships.
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