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S. | Pew Research Center Three-in-ten U.S. adults say they have ever used an online dating site or app, and Tinder tops the list of dating apps the survey studied.
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Key findings about online dating in the U.S. Online dating in the United States has evolved over the past several decades into a booming industry, transforming the way some people meet matches. A new report from Pew Research Center explores the upsides and downsides of online dating by highlighting Americans’ experiences and views about it. Here are 12 key takeaways. Pew Research Center conducted this study to understand Americans’ experiences with dating sites and apps and their views of online dating generally. This analysis is based on a survey conducted among 6,034 U.S. adults from July 5-17, 2022. This included 4,996 respondents from the Center’s American Trends Panel (ATP), an online survey panel that is recruited through national, random sampling of residential addresses. This way nearly all U.S. adults have a chance of selection. It also included an oversample of 1,038 respondents from Ipsos’ KnowledgePanel who indicated that they are lesbian, gay or bisexual (LGB), with oversampled groups weighted back to reflect proportions in the population. The survey is weighted to be representative of the U.S. adult population by gender, race, ethnicity, partisan affiliation, education and other categories. Read more about the ATP’s methodology. Here are the questions used for this analysis, along with responses, and its methodology. Terminology. Online dating users refers to the 30% of Americans who answered yes to the following question: “Have you ever used an online dating site or dating app?” Current or recent online dating users refers to the 9% of adults who had used a dating site or app in the past year as of the July survey. Partnered refers to the 69% of U.S. adults who describe themselves as married, living with a partner, or in a committed romantic relationship. LGB refers to those who are lesbian, gay or bisexual. These groups are combined because of small sample sizes. Additionally, since this research is focused on sexual orientation, not gender identity, and due to the fact that the transgender population in the U.S. is very small, transgender respondents are not identified separately. Read the report for more details. A note about the Asian adult sample. This survey includes a total sample size of 234 Asian adults. The sample primarily includes English-speaking Asian adults and therefore may not be representative of the overall Asian adult population. Despite this limitation, it is important to report the views of Asian adults on the topics in this study. As always, Asian adults’ responses are incorporated into the general population figures throughout this report. Asian adults are shown as a separate group when the question was asked of the full sample. Because of the relatively small sample size and a reduction in precision due to weighting, results are not shown separately for Asian adults for questions that were only asked of online dating users or other filtered questions. We are also not able to analyze Asian adults by demographic categories, such as gender, age or education. Three-in-ten U.S. adults say they have ever used a dating site or app, identical to the share who said this in 2019. That includes 9% who report doing so in the past year, according to the Center’s survey of 6,034 adults conducted July 5-17, 2022. Online dating is more common among younger adults than among older people. About half of those under 30 (53%) report having ever used a dating site or app, compared with 37% of those ages 30 to 49, 20% of those 50 to 64 and 13% of those 65 and older. When looking at sexual orientation, lesbian, gay or bisexual (LGB) adults are more likely than their straight counterparts to say they have ever used a dating site or app (51% vs. 28%). Men are somewhat more likely than women to have tried online dating (34% vs. 27%), as are those with at least some college education when compared with those with a high school education or less. Adults who have never been married are much more likely than married adults to report having used online dating sites or apps (52% vs. 16%). Adults who are currently living with a partner (46%) or who are divorced, separated or widowed (36%) are also more likely to have tried online dating than married adults. There are no statistically significant differences in the shares of adults who report ever using an online dating platform by race or ethnicity: Similar shares of White, Black, Hispanic and Asian adults report ever having done so. Tinder tops the list of dating sites or apps the survey studied and is particularly popular among adults under 30. Some 46% of online dating users say they have ever used Tinder, followed by about three-in-ten who have used Match (31%) or Bumble (28%). OkCupid, eharmony and Hinge are each used by about a fifth of online dating users. Grindr and HER are used by very few online dating users overall (6% and 3%, respectively) but are more widely used by LGB adults than straight adults. Additionally, 31% of online dating users mention having tried some other online dating platform not asked about directly in this survey.
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